Jacinda Bevilacqua – CDMP
Currently a UX Strategist at Principal Financial Group.
A Professional with 15+ years of experience. Able to build, maintain relationships, facilitate collaboration, communication, manage teams and work with various levels.
Born and raised in Des Moines, Iowa who loves to travel and spend time with my family.
Project Skills
- Agile Methodology
- Gforge for tracking and documentation of tasks or record issues
- Visio to create process flows
- Planning and requirements gathering
- Organize and facilitate Stakeholder meetings
- Create training or procedure materials as well as facilitate demos and training presentations
- MS Office Applications (Project, Excel, Word, PowerPoint, Access, Outlook)
- Quickbooks for invoicing
- Create forecasts and timelines for a full year budget
- Clarizen to record tasks
- HubSpot
- MailChimp
- Salesforce Marketing Cloud
- Prezi and PowerPoint for presentations and reporting
Front-End Developer Skills
- Dreamweaver
- HTML
- JavaScript
- JQuery
- CSS
- PHP
- SQL
- CMS/CRM experience
- Proficient in Mac and PC
- TortoiseSVN
- Cornerstone
- Salesforce Marketing Cloud
- Ampscript
- AEM (Adobe Experience Manager)
UX Design Skills
- Usability Testing, creating scenarios and documentation
- Wireframing – Balsamiq, Sketch
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere)
- Adobe SiteCatalyst to analyze penetration and drop-off rate
- Google Analytics to review common devices and shipping patterns
- Camtasia and Premiere to create video training materials
- Understand and proficient in CAN-SPAM Laws and standard email marketing methodologies
- MySQL within PHPmyAdmin to create queries to report and analyze trends
- Create Ad graphics for social media
- Adobe Analytics and Google Analytics knowledge to research email to web user experience
- Prototype systems – Adobe XD, Axure, Invision, Figma
VOLUNTEER
2021: SEO Specialist
Paper Systems, oversee SEO and UX optimization to gain leads and boost sales.
2021: Volunteer
Capital Hill Lutheran Church, Sort clothes, toys to assist with church store
2017 – 2020: Web Designer
Des Moines Oak Leafs Hockey, designed and helped with various web updates.
2018 – 2019: Web Designer
TM Property Services, created and maintained website.
2017 – 2018: Home and School President
Parent Teacher Association (Home and School)
Lead and organize events and fundraisers.
2015 – 2018: Girls Scouts of Iowa – Troop Leader
Organize and provide leadership to a group of girls ranging from Kindergarten to 2nd Grade.
2013 – 2017: Marketing and Photography – St Anthony Catholic School
Design promotions and create marketing materials for the school distribution.
AWARDS
2011: Bravo Zulu – FedEx Award
Visionary team awarded for creating proficient and highly detailed analytic research on FedEx package distribution and markets to target for future sales.
2007: Bravo Zulu – FedEx Award
Individual award for developing, testing and deadline accomplished for a FedEx Internal marketing web system.
CERTIFICATIONS
2021: CDMP – CERTIFIED DIGITAL MARKETING PROFESSIONAL
Certified Digital Marketing Professional & AMA Professional Certified Marketer PCM in Digital.
EDUCATION
2022 to present: Drake University, Des Moines, Iowa
Master of Arts and Communication
December 2004: Grand View College, Des Moines, Iowa
Bachelor of Arts Degree in Graphic Journalism, Minor in Photography
May 2003: Upper Iowa University, Fayette, Iowa
Associates Degree in Liberal Arts
December 2001: Valley High School, West Des Moines, Iowa